Senior Paid Search Executive
About us
Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and unique designs of unrivalled quality to flatter all figures. From prom to occasion, am to pm, maternity, bridal and more, we deliver an engaging customer experience that connects our global community of diverse consumers, international fashion influencers and content creators with new and exciting collections dropping each week.
The Role
The Senior Paid Search Executive will be responsible for delivering and optimising all Google Ads campaigns. Reporting to our Digital Marketing Manager, you will be accountable for managing our paid search channels to an agreed cost of sale, with a focus on driving efficient traffic to acquire new customers which successfully contributes to sales performance and growth.
You will work on multiple accounts across the dedicated territories of sites, supporting the Digital Marketing Manager with the strategy and execution in-platform.
Roles and Responsibilities
- Accountable for delivering and optimising Paid Search campaigns, ensuring they are fully optimised in order to achieve performance targets, within an agreed budget.
- Outline and drive the strategic direction of Paid Search for each account with support from the Digital Marketing Manager.
- Support the building and presentation of incremental spend proposals to highlight opportunities across each account.
- Performance Analysis & Reporting: Track and analyse KPIs (CPC, CPA, CTR, ROAS, etc.) providing weekly and monthly reports with actionable insights and recommendations.
- Contribute to a test and learn environment with your own hypothesis and accurate methodology.
- Budget Management: Oversee daily budgets, ensuring efficient allocation of spend across campaigns to maximise ROI
- Keyword Research: Identify relevant keywords, target audiences to drive conversions.
- Collaborate with the wider marketing team to ensure an integrated digital marketing approach.
- Continue to develop your PPC knowledge to ensure you’re at the forefront of the industry and always aware of the latest tactics & best practices
About You
- Have 2-3 years of experience within a similar role
- Strong analytical skills and the ability to manipulate data to produce actionable insights.
- Experienced with optimisation, testing, tracking and measurement.
- Highly numerate and commercially aware.
- Good time management with the ability to manage multiple projects at one given time.
- Excellent organisation and communication skills
- Worked previously with third party bidding/optimisation software
- Experience managing campaigns at various budget levels
- Experience working within a retail brand, preferably within the fashion sector (desired)
- Understand the full digital marketing mix.
What's on offer?
- Choice of Mac or Windows laptop with dual-screen setup
- Bi-annual bonus scheme
- 25 days of annual leave (plus bank holidays)
- Extra day off for your birthday
- Flexible working hours around core hours of 10-4
- 40% staff discount across Club L and Lavish Alice products
- A collaborative and mission-driven team culture
- Cycle to work scheme
- Healthcare Cashplan
- Free onsite gym
- Enhanced pension contribution
- Enhanced maternity and sick pay
- Free snacks, drinks & treats
- Social events
- Department
- Marketing
- Locations
- Manchester HQ
Manchester HQ
Perks & Benefits
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Benefit 1
Flexible Working Hours and Early Finish Fridays
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Benefit 2
40% Staff Discount across Club L and Lavish Alice products
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Benefit 3
Bi-Annual Bonus Scheme
Empowered People Empower People
Our employees are our greatest asset – each bringing unique and diverse skills with a collective ambition to drive the brand forward. Nurturing up-and-coming talent in a meritocratic environment that promotes collaboration, communication and curiosity, every natural entrepreneur has an opportunity to thrive no matter their level of experience in luxury fashion. As well as young talent, we’re proud to champion highly innovative and inspirational women, with 64% occupying leadership roles across marketing, creative, customer service and design sectors just to name a few. Our people-first approach is what makes a career at Club L London different and since the start, we’ve taken pride in our incredible teams who share our resilience, confidence and passion.
About Club L London
Founded in 2007 Club L was created with the vision of offering long-lasting luxury styles, trend-oriented collections with a twist and unique, statement designs that offer both exceptional quality and fit in an otherwise saturated market of fast-fashion and throw away goods.
Accessible luxury through considered purchasing, limited edition collections that leave no wastage and responsible and ethical manufacturing are at the heart of the brand, world-renowned for its premium fabrications, inclusive sizing and affordable price points.
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